Become a Partner

Leverage Luminato as your all-in-one arts and culture partner, connect with Canada’s leading artists, present incredible artistic events and offer a unique festival experience to your valued stakeholders. We develop customized opportunities that align with your CSR goals, reach target audiences, offer exceptional hosting experiences and connect with leaders in business, culture and government. 

During June and throughout the year, we can offer dynamic opportunities at the intersection of art and community that can be curated to meet your business priorities. 

Festival Facts (2024)

710,000

attendees

101

performances

89

in community activities

548 M

media impressions and 470 media stories

$1.3 B

in economic impact over 18 Festival seasons

About our Audience

69% female

28% male

3% non-binary 

44% of our audience is under the age of 45

47% of attendees identified as members of an IBPOC community 

Ways to Partner With Us

Luminato can offer a range of alignment opportunities for authentic brand integration. We will work collaboratively with you to identify the best partnership approach to deliver maximum impact and value. 

Support a Festival Program

Align with the festival program and position yourself at the centre of unique arts and culture experiences. Through your support, you will be integrated within a multi-faceted marketing and advertising campaign. 

Luminato partnered with multiple brands to develop strategic activations that authentically connected with key audiences, created engaging digital content and garnered PR coverage. A cornerstone of our partnership was our collaboration with Lancôme on special presentations that expressed the intersection of art and beauty through a contemporary art experience.

To celebrate the creativity of food, President’s Choice created 1000 Tastes of Toronto activation experience which showcased the diversity of the President’s Choice brand, engaged attendees to share their favourite food memories and showcased Summer Insider products to help drive sales.

Hosting Experiences 

Luminato offers exceptional hosting experiences, creating unforgettable moments through thoughtfully curated events in unique settings. From intimate gatherings to grand celebrations, we offer experiences that can be tailored to your needs. 

Festival Activation 

Activating at Luminato provides a dynamic stage for a one-of-a-kind platform for brands to innovate and push the boundaries of traditional marketing. With access to a diverse, culturally engaged audience, brands can unleash their creativity, experiment with bold marketing initiatives or new product launching, and craft memorable, immersive experiences that build authentic connections and seamlessly integrate into the heart of the festival. 

Year-Round Events

Luminato can collaborate with you to design bespoke events outside of the festival period, crafting unique experiences that reflect your brand’s vision and objectives. Whether it’s a tailored cultural event or an exclusive engagement, our expertise and creative approach ensure that your event stands out and delivers memorable impact year-round. 

QUESTIONS ABOUT PARTNERSHIPS?

To explore partnership opportunities, contact:

partnership@luminato.com 

To learn more about our impact, read our Annual Report