Senior Director, Marketing and Communications

The land the Luminato community gathers on is the traditional territory of the Mississaugas of the Credit, the Chippewa, the Anishinaabeg, the Haudenosaunee Confederacy, the Wendat Confederacy, and many other Indigenous peoples, both known and unknown. This territory is subject to Treaty 13 and the Dish With One Spoon Wampum Belt Covenant and is now home to many diverse First Nations, Inuit, and Métis peoples from across Turtle Island. Luminato acknowledges their responsibilities to these territorial agreements and to peaceably share and care for the resources of this land while aspiring to embody the treaties through their actions, their relationship-building, and their programs. Luminato is grateful to have the opportunity to work with many diverse Indigenous nations on this territory and with other guests on this land.

What’s Luminato? 

Luminato has a global presence which inspires change—it is a bold contemporary arts festival dedicated to performance, media, and visual arts programming cutting across traditional art-form boundaries. Since its inception in 2007—having been founded to shine a spotlight on Toronto as a globally-connected city boasting an incredible tapestry of creativity—Luminato Festival Toronto has entertained millions of individuals through performances, events, and spectacles involving 15,000+ artists from more than 40 countries.

Committed to big ideas, thinking expansively about what’s possible for the realm of art, and bringing large-scale and ambitious plans to life, this is an exciting time for the organization—a time when Luminato is energetically shaping its next five years and beyond, while doubling down on the commitment to amplifying historically marginalized voices. It is within this context that Luminato invites applications and nominations for the role of Senior Director, Marketing and Communications—a position leading strategy, development, and implementation for a digital communication transformation of the organization.

About The Role:

Reporting to the CEO, the candidate most likely to realize success in the role will have broad and extensive marketing, public relations, and communications experience along with outstanding, immediate communications judgement in politically exposed multi-stakeholder environments, preferably in the arts and cultural sectors. They will develop and implement an annual marketing and communications campaign in alignment with Luminato’s Long Term Plan that achieves yearly goals for the festival. The incumbent will direct staff, external contractors, suppliers, agencies, and partners to deliver in their respective areas, all the while maintaining strong brand control across the company during and between festivals. The new director will be seen as a passionate, practical, and unflappable problem-solver with lucid strategic thinking skills—someone who is consistently able to react nimbly and effectively to the unexpected.

Among the qualifications being sought in candidates—in addition to a commitment to advancing equity, diversity, and inclusion—the incoming leader must understand and believe, intrinsically, in the importance of using data from multiple sources to strategically develop campaigns and inform decisions. While all candidates are encouraged to apply and, in so doing, share how they see themselves adding value to the Luminato environment, the following credentials and/or experiences are seen as possible markers of a candidate most likely to realize success in the role:

  • A solid background and confidence in deploying large, complex marketing and communications initiatives in a continually evolving environment.
  • Experience in PR, media relations, communications, brand message, design, digital advertising, web development, as well as broadcast and media buying and partnerships.
  • Exceptional people leadership, project management skills and experience.
  • Ideally a background in either an arts or festival environment is desired, although not required.

How to Apply  

Luminato is partnering with BIPOC Executive Search to ensure an applicant list that is as diverse and intersectional as possible. All interested applicants can send their résumé to Helen Mekonen by e-mailing [email protected], or can apply through the BIPOC Executive Search mobile app.

Luminato believes in creating spaces where anyone can be involved, engaged, empowered, and inspired, and adheres to the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations at any stage of the hiring process, please notify Helen Mekonen at the e-mail address above.

The salary for the role of Senior Director, Marketing and Communications will be approximately $110,000-$130,000 depending on skills and experience. We thank everyone for their expression of interest—and are truly appreciative of the time individuals put into applying—but with the limitations of time only those selected for an interview will be contacted.

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