Director, Audience and Digital Experience


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Audio transcript or ASL video available on demand. 

Application Formats 

Applications can be in point form, through video and/or voice memos.  
For those selected for an interview: 

We believe in creating spaces where anyone can be involved, engaged, empowered, and inspired. Luminato adheres to Accessibility for Ontarians with Disabilities Act (AODA), and will work proactively through all stages of recruitment to create a barrier free hiring process, and will provide accommodations as required. To request accommodations please email Project Manager, Executive Office, Sarah Yellin ([email protected]). 

Luminato is deeply committed to being accessible and anti-racist, both in the workplace and through programming.  We are committed to amplifying QTBIPOC voices and enhancing accessibility on stage, for our audiences, and for our staff. Selection decisions are based solely on job-related factors. 

What’s Luminato? 

Vibrant and celebratory; a global player; supporting artists and inspiring social change: these are just a few ways to describe the international event that is Luminato, a civically engaged festival dedicated to performance, media, and visual arts programming that cuts across traditional art-form boundaries. Since 2007, when it was launched to shine a spotlight on Toronto as a globally-connected city boasting an incredible tapestry of creativity, Luminato Festival Toronto has entertained millions of people with performances, events, and spectacles involving over 15,000 artists from more than 40 countries. 

The Role: Director, Audience and Digital Experience 

Application Deadline:  September 11, 2023 
Functional Area: Marketing and Communications 
Full Time Permanent 
Start Date: October 2023 
Salary: $99,000 – $110,000 

As Luminato continues to expand our reach and engagement, we are seeking a dynamic and innovative Director of Audience and Digital Experience to lead our efforts to enhance audience experiences and increase year-round engagement. You will be responsible for developing and executing strategies that enhance the overall festival and audience experience, both in digital spaces and in-person, working in collaboration with internal teams and external vendors. Your expertise will drive audience growth and brand loyalty through user experience (UX), design (UI), digital optimization, and effective tracking and enhancement of key performance indicators (KPIs). In this role, you will uncover evidence-informed insights to drive organizational decision-making and strategy development.  

Ideal candidates will combine a data-driven understanding of audience behaviour and preferences with a strategic approach to user experience design. This role requires a creative thinker who can drive the evolution of our festival’s digital presence and overall audience experience. 

What You’ll Do: 

The Candidate:  

We understand that not everyone has had the opportunity to cultivate all of the skills and experience required to fulfill the responsibilities of this role.  We encourage candidates to apply who see themselves as having a solid base skill set for the position and interested in learning the rest. 

What You Must Have: 

It Would Be Nice If You Had:  

Why Luminato? 

Want to hear more? Visit our website and learn more about our team. 

How to Apply  

If you are interested in applying for this position, please send us your resume and a cover letter telling us a bit about yourself, your experience, why you are the right fit for this role to [email protected]

We thank all those who apply however only those selected for an interview will be contacted. Luminato is an equal opportunity employer and encourages all qualified individuals to apply.