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Digital Outdoors

Photo from a past Luminato event. A crowd of people are sitting on the grass on a summer evening watching a performance.

What is Digital Outdoors?

Digital Outdoors is a collaborative project for several arts organizations in Toronto, led by Luminato Festival Toronto, managed by Nordicity, and funded by the Canada Council for the Arts Digital Strategy Fund.

Main Objective: to pilot a (one or more) digital technology solution in at least one outdoor cultural event handled by one of our partner organizations.

Goal: to provide a safe and scalable tech solution for arts organizations across Toronto to measure their outdoor event engagements.

Who’s involved: Nine partners from various segments of the arts and cultural community in Canada.

Three Pillars of Digital Outdoors

  1. Positive Arts Experience
  2. Audience Analytics
  3. Safety

What are we looking for?

A digital technology solution that enables arts organizations to engage with their outdoor audiences in a way that:

  • encourages public access to cultural experiences by supporting safety measures amid COVID-19
  • gathers insights about outdoor audiences whether for ticketed or un-ticketed events.

The Prize

The winner of this open call will receive a budget of CA $100,000 -150,000 to develop the pilot app.


Email Julie Whelan at jwhelan [at] nordicity.com for the RFP.

Deadline for questions: December 3, 2021
Deadline to apply: December 16, 2021

Logo for the Canada Council for the Arts. The words Canada Council for the Arts are displayed in light blue sans-serif letters, with the french translation appearing on the right-hand side. An illustrated logo of a stylized tree with a circle surrounding the trunk is displayed on the left-hand side.