Rich began his career as a pianist, music director, and vocal coach. He has performed throughout Canada, the U.S., and China. He taught himself to be an organist, pop music director, arranger, composer, and sound designer as well. Today, he uses great music to foster positive social change. As the founder and director of BIPOC Voices, he works with organizations across North America to promote anti-racism in opera companies, orchestras, and ensembles. He balances that with teaching entrepreneurship at McGill and making as much music as he can.