To celebrate the creativity of food, President’s Choice and Luminato collaborated on an activation entitled “1000 Tastes of Toronto”. Attendees were asked to write about their favourite food memory or Toronto restaurant on a plate as part of a visual installation that anchored the popular food event of the same name.

The activation showcased the diversity of the President’s Choice brand, engaged attendees in a meaningful experience and showcased Summer Insider products to help drive sales. Loblaw amplified this Luminato-debuted program at other sponsored properties across Canada.

As our Partner in Creativity, Luminato worked with a range of brands within the L’Oréal Canada family to develop strategic activations that authentically connected with priority audiences, created dynamic digital content and garnered PR coverage.

A cornerstone of our partnership was our collaboration with iconic beauty brand Lancôme on special projects that expressed the intersection of art and beauty through a transformative contemporary art experience presented at Luminato.

Manulife Financial was a long-standing supporter of the Luminato Volunteer Program that offered meaningful engagement with the Festival program, with a particular focus on learning and enrichment opportunities for our diverse, committed and enthusiastic volunteers. Manulife outfitted the volunteer lounge with green and white furniture and a phone charging station as well as supplied the Manulife branded t-shirts, lanyards and backpacks.

Manulife received logo recognition on the Info Kiosk at the Festival Hub, prominent recognition and integration within the digital program communication as well as recognition at the post-festival Volunteer Appreciation party.